privacy policy

what we collect

when you request the starter guide or join the list, we store:

• your email address.
• which form or page you signed up from.
• the site that sent you, if there was one.
• attribution details, when present: referral code, utm parameters, click IDs, landing page, and referrer.
• the time you signed up.
• if you buy: your email, an optional phone number, and the shipping address you give Stripe. we keep order references, not card data.
• phone/SMS: not collected today. when a texting program opens, the number and consent record will be collected only after an explicit opt-in.
• if you buy: checkout collects your email + an optional phone number through stripe's form. we store order references, not card data.

these records live in a Cloudflare key-value store tied to this site. that's the whole database.

what sits in your browser

five keys in your browser's local storage. no advertising cookies today; when ad pixels are configured, they may set their own cookies under their policies:

• dl:attr — how you found us. clears itself after 30 days.
• dl:promo — a promo code, if you used one.
• dl_lead_done — a marker so the guide form stops re-asking once you've signed up.
• dl_popup2 — a marker so the optional list popup doesn't re-open for 30 days.
• dl:bar_dismissed — a marker so the announcement bar stays dismissed for 7 days.

clear all five anytime from your browser settings. nothing breaks except the form or bar asking again.

what we don't do

• no analytics pixels load today. when ad pixels are configured, this page will name them before they load.
• no accounts, no passwords, no profiles.
• no sale of data. we don't sell, rent, or trade what you give us. ever.
• no sms today — there's no texting platform, so no texts and no phone collection.

payments

checkout isn't open yet. when it opens, payments run through Stripe. Stripe handles your payment details under its own privacy policy. we keep only a payment reference, so an order matches a receipt. we never see or store full card numbers.

how long we keep it

we keep lead emails until you ask us to delete. email hello@olddoglongevity.com and it's gone — no forms, no hoops.